REBEL GREEN PRESS RELEASE - - MARCH 2009 - - FOR IMMEDIATE RELEASE
Introducing Rebel Green, a chic, edgy, “eco” lifestyle brand that elevates green products to a new level of organic cotton status with “Made in America” style.
Rebel Green (www.rebelgreen.com) understands that what we put next to our skin needs to be healthy for us and the environment without sacrificing style. Rebel Green’s men, women and children’s apparel and reusable bag system are so hip, you might forget you’re being eco-friendly. Rebel Green reusable shopping bags are purposely designed for ease of use. Unlike the vast majority of eco-products, Rebel Green is committed to making our products right here in the US.
It’s about time someone came along and made your reusable tote as cool and stylish as your most fashionable handbag. That carry-all needs to be versatile enough to tote to a million places be it the grocery store, the shopping mall, to school and work. When traveling, Rebel totes are your own personal assistant in more ways than you can imagine: as a beach bag, or for hauling your ski boots to and from the mountain. Before you know it, all of the products in our collection will be your most well-worn fashion accessories. In this day and age when convenience is king, our reusables are easy and compact. You’ll want to remember to take them along with you.
The current selection of products made from organic or sustainable materials is uninspiring. Rebel Green elevates organic cotton canvas to a whole new style category. “Style has power and our goal is to get people to be fashionably eco-conscious and buy American. That’s why we’ve poured so much energy into the design of the Rebel Green brand,” says the brand’s founders, Ali Ruvin and Melina Marcus.
In the tradition of legendary American designers, rebels who weren’t afraid to break rules to forge a new frontier in style, Rebel Green with classic American ingenuity, goes where no other eco-brand has gone before.
High quality, careful attention to detail and original artwork blends contemporary and retro designs that are fresh yet seem familiar. The styles are designed to attract even the most discerning brand-conscious consumers. “We aren’t convinced that the whole world wants to carry reusables with cutesy polka dots while wearing preachy green slogan tees. We were determined to create a chic, edgy and rebellious line for men, women and children.”
Rebel Green is motivated by local and global initiatives to cut down paper and plastic consumption. We believe that to change consumer habits, we need to create an eco-lifestyle brand that is unforgettable. Our customers tell us “reusable bags are so boring and awkward we forget to bring them along half the time.” Rebel Green is not is that imposter eco-tote made from petroleum derived materials like nylon masquerading as a green crusader that screams “Buy Local” when it is actually made across the ocean. Rebel Green deliberately intends to show that sustainability and style can be made stateside.
Rebel Green totes conveniently fold up and snap together so you can have them at the ready wherever your day takes you. There’s also a smart zippered pocket for your cash, credit cards and cell phone so there’s no need to take a purse along. Don’t overlook the coordinating organic cotton produce bags to bring home those fruits and veggies or to use instead of baggies in our waste–free lunch tote.
Check out our entire line of reusables and reusable accessories all part of The Rebel Green System: chic and edgy organic cotton produce bags plus a convenient zipper pouch to stow them in ‘till you need them. Our line of organic cotton tees have the same edgy designs as our bags. Wait to you see what else we’ve got up our organic cotton sleeves. Next up: Rebel Green Fruit and Veggie Clean, a veggie wash so gorgeous, the other bottles on your kitchen sink will be jealous.
Media Contacts:
Melina Marcus or Ali Ruvin
www.rebelgreen.com
(414.305.1817)