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PARADIGM PROJECT: BLACK INSIDE VIDEO

The Global Alliance for Clean Cook Stoves states that the basic act of cooking kills nearly 4.2 million people each year and that most victims are women and children. Inhaling smoke from cooking over an open fire can cause asthma, lung disease, pneumonia and other life-threatening conditions. Using a clean cook stove can reduce smoke, toxic emissions and fuel consumption, making the cooking process substantially healthier and safer for families.

To offset the carbon generated from our tree free line of bathroom tissue and paper towels made from bamboo, Rebel Green has partnered with The Paradigm Project, a social enterprise focused on combating poverty in East Africa, to fund clean cook stoves for women and families in rural Kenya. The use of clean cook stoves by these families will result in reductions in carbon emissions that will o set the carbon footprint of the Rebel Green bamboo paper products.

The Paradigm Project is a social enterprise founded on the premise that business can be used as a tool for good. Since 2008, Paradigm has partnered with forward-thinking brands and investors to fund and grow replicable, scalable social businesses that create incredible social, economic and environmental value for families in the developing world. The company’s goal is to change the paradigm in emerging markets by establishing a permanent, trusted presence in communities that allows it to help customers continually improve their lives by offering increasingly innovative products and services.

Gold Standard Logo

Gold Standard was founded as a quality label to ensure environmental integrity and the delivery of sustainable development benefits for compliance projects under the UN Clean Development Mechanism.  Gold Standard certification ensures that these emission reductions are real, 'additional,' and permanent, coming from projects that also contribute to a minimum of three Sustainable Development Goals.

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