Clean Water, Clean Air, Clean Food

Is A Human Right

Trees for the Future logo Rebel Green

Trees for the Future is an international development nonprofit that meets a triple bottom line by planting trees: poverty alleviation, hunger eradication, and healing the environment. Planting trees provides families with food, income, empowerment, unity, leadership and education. Trees also create oxygen for the Earth, help combat climate change, and serve as habitats for biodiversity. Since 1989, Trees for the Future has planted over 150 million trees in dozens of countries and revitalized hundreds of thousands of acres of soil.

Buy a bottle. Plant a tree. For every bottle of USDA-certified organic Fresh Laundry Detergent, Fruit & Veggie Clean, Fresh Room Spray, Fresh & Clean Hand Soaps and Fresh Linen Spray sold, we help plant a tree by donating 10 cents to Trees for the Future.

Trees for the Future Rebel Green logo buy a bottle plant tree

The Global Alliance for Clean Cook Stoves states that the basic act of cooking kills nearly 4.2 million people each year and that most victims are women and children. Inhaling smoke from cooking over an open fire can cause asthma, lung disease, pneumonia and other life-threatening conditions. Using a clean cook stove can reduce smoke, toxic emissions and fuel consumption, making the cooking process substantially healthier and safer for families.

To offset the carbon generated from our tree free line of bathroom tissue and paper towels made from bamboo, Rebel Green has partnered with The Paradigm Project, a social enterprise focused on combating poverty in East Africa, to fund clean cook stoves for women and families in rural Kenya. The use of clean cook stoves by these families will result in reductions in carbon emissions that will o set the carbon footprint of the Rebel Green bamboo paper products.

The Paradigm Project is a social enterprise founded on the premise that business can be used as a tool for good. Since 2008, Paradigm has partnered with forward-thinking brands and investors to fund and grow replicable, scalable social businesses that create incredible social, economic and environmental value for families in the developing world. The company’s goal is to change the paradigm in emerging markets by establishing a permanent, trusted presence in communities that allows it to help customers continually improve their lives by offering increasingly innovative products and services.

For more information about The Paradigm Project and its clean cook stove project, watch this video.